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Sales Director

Sales Director, Brooklyn, New York


The primary focus of the Sales Director is to lead, manage, and motivate team members selling the AREAWARE product portfolio throughout the world. Responsibilities include meeting productivity, sales and financial goals while developing team capability and furthering customer relationships. A heavy emphasis of the Sales Director’s time and efforts will be spent supporting Inside Sales Representatives activities along with the partnerships that are formed and developed with the company’s sales network, including both Outside Sales Groups and International distributors. The Sales Director will work closely with Marketing, Operations, Customer Service and Finance. This position reports to the VP of Marketing and Sales.

Essential Job Functions

  • Effective territory management that includes:
    • Developing a working sales plan to obtain annual sales objectives
    • Accurately forecasting and reporting on monthly, quarterly and yearly revenue streams
    • Identifying potential sales opportunities and crafting a well-executed plan for the Inside Sales Representatives to close opportunities
    • Building and managing a motivational compensation plan for all inside sales reps that balances individual and company goals in a fair and consistent manner
  • Supporting the team with daily interaction pertaining to productivity, customer interactions, sales initiatives, schedules, assignments, customer/lead response, and sales progression
  • Support and manage team and management interactions that occur for business opportunities. Operational and cross-functional support is also an attribute of this task
  • Actively manage Inside Sales Representative compliance with the company CRM tool. This includes, but is not limited to all customer information, contacts, forecasts, sales opportunities, and pipelines. Coordinate additional training or support where needed
  • In-depth knowledge of AREAWARE products as well as detailed awareness of competitive company’s strengths and weaknesses. Ability to support or coordinate training as needed. Developing market intelligence for technology advancements or changes that are occurring within the market
  • Recruit, interview, and coordinate on boarding of new staff in conjunction with executive team.
  • Perform regularly scheduled performance, productivity, and sales reviews with all sales team employees
  • Actively manages sales meetings by sharing market intelligence, best practices, strategies, and ideas
  • Provides feedback to Marketing team on product sales trends and customer commentary and concerns

Required Skills / Knowledge

  • Minimum experience of five years of sales management with a demonstrated ability to lead a sales organization. No candidates lacking this experience will be considered
  • A deep understanding of the overall retail landscape and Areaware’s position in it, with specific category knowledge preferred in some or all of the following: housewares, toys and gifts
  • A demonstrated ability to connect, engage, and lead team members to obtain business and developmental objectives
  • The capability to arrange, organize, and conduct meetings in an effective manner
  • The ability to analyze data efficiently through CRMs, spreadsheets and other reporting tools that allow for strategic territory and forecasting assessment
  • The manager should be proficient in understanding new technology, adaptable to change, self-motivated, prompt, and exceptionally organized
  • Specific Requirements: Bachelor’s Degree

Travel Requirements

This position may require up to 40% travel to and from current or potential client and vendor sites, conferences, trade fairs, seminars and/or training sessions.

Salary commensurate with experience. Benefits include health insurance and pension plan.

Please email your resume to

Please Note: This job description is not intended to be a complete list of all responsibilities, duties or skills and due to the changing nature of the job is subject to review and change at any time, with or without notice. This position is exempt based on the FLSA laws.