An aluminum ruler that uses visual hierarchies of color and shape to articulate the process of measurement.
- black lines callout whole and half numbers
- large integers are marked with a red dot emphasizing their importance
- curves unify all the parts that make up a whole number
units of measure
centimeters and inches
towards the infinite
About the Designers
Hye Jin and Allon have regular weekend meetings in the cafes around Stockholm. The cafe, like many public spaces, transforms into an impromptu workspace perfectly suited for the work at hand. Allon usually brings a book, a random pen, and some scrap paper. Hye Jin brings her notebook and her pens. During the week, they work together as part of a larger team of designers. On the weekends they collaborate and test out ideas on their own. Little by little they work on their projects, sometimes together and sometimes apart, reworking time-tested objects, finding connections between materials, forms, and uses and taking their weekends very seriously.
DESIGN STORY | ALUMINUM RULER
When is information too much and when is it too little? In graphic information the line is thin. Take for example roadmaps, where it was a constant effort to find your location and route to your destination. Just looking away for a moment and coming back to the map you could easily lose your spot. On the other hand, a watch face without numbers and hardly any lines takes an added effort to tell the time with. Read more on the Areaware Blog.