Blockitecture Habitat by James Paulius and the Horseshoe Magnet by Jonas Damon were featured in the Wired Magazine Design Life 2015 Issue.

"Power of Attraction —Brooklyn design shop Areaware puts a smile in everyday objects.  Use these birch horseshoe magnets (shown stuck together here) to tack notes to a file cabinet or to hold paper clips so they don't sift down to the bottom of the drawer."

"Block Party - Any average toddler can stack blocks. Cantilevering, on the other hand, that’s the kind of thing more advanced children—your children, for example—might do. Hand your prodigies this set of specially notched blocks and let them dream up buildings as unconventional as Moshe Safdie’s Habitat 67."